Exceptional Series;
The Driving Mission of Rare Character Whiskey Co.

Brand Identity, Logo, Packaging, Collateral
www.rarecharacterwhiskey.com

The Situation —

The Exceptional Series from Rare Character exemplifies the driving mission of their brand: to release the most distinguished and highest quality whiskeys they can possibly source. While their Single Barrel Series is focused on customization and creativity, this new series is focused on curation and exceptional craftsmanship. These spirits are truly unique; they’re even older and more scarcely available than the rest of their offerings. Every bottle released through this series is at least 9 years old, and is of exceptionally Rare Character.

The Solution —

Starting with the elements that made Rare Character’s Single Barrel Series so successful, we needed to take it a step further for these barrels of older, more rare, and unique whiskey. This whiskey had to live separately from the Single Barrel Series and therefore needed to look different and match the premium quality of the whiskey inside.

The design solution focuses on modern art done by Roxanne Moix which is assigned to each barrel. The back label allows for single barrel selection and customization without the extensive process done for the Single Barrel Series to simplify operations. Having an all black bottle, cap, and wax allows for the art and gold foil details to be the hero of this truly exceptional product.