Rompehielo;
Cast a Magical Moment

Brand Identity, Naming, Logo, Packaging

The Situation —

The most memorable nights always seem to have been struck by some kind of magic.

Rompehielo is a powerful Mexican wine that seeks to be the ice breaker that conjures unforgettable moments.

They had the passion and drive to create the brand, but needed our expertise to bring it to life.

The Solution —

The main inspiration for the brand was the idea of breaking silence, hence the name. In our journey to represent this idea, we sought out to create a brand of many contrasts. We designed an elegant yet strong wordmark to go hand-in-hand with our quarter rest inspired logo used to literally break the silence. We added the hologram details to make the brand even more enchanting and mysterious.

In the end, we achieved an elegant, sophisticated brand for a wine that is sure to be a conversation starter.