Merch is the only marketing channel where your customers pay you to be a walking ad for you.
WearHaus transforms your merch from a side project into a profitable, community-growing revenue stream—without adding work to your plate.
High-margin. High-demand. Completely Done-For-You.
Why Most Branded Merch Fails
Most branded merch never makes it past “promo gear.” It’s uninspired, hard to sell, and doesn’t reflect the brand it’s supposed to represent.
Top Reasons for In-House Merch Fails:
No initial strategy
Low engagement = Low sales
Products customers don’t actually want
Unsold inventory is eating up cash
Distracts your team from what they do best
The good news? It’s not your fault.
Merch takes expertise, strategy, and relentless execution to do right. That’s where we come in.
Why Merch Works for Craft Spirits
It’s identity, not swag. People use apparel and objects to signal group membership and values—especially in public categories like drink culture. Identity-signaling research shows consumers choose items that communicate “who I am” to others.
It delivers repeat, real-world reach. Merch generates thousands of impressions over their lifetime at a fraction of a cent per impression—often lower than most paid media.
People keep and use it. Large consumer surveys show promo products are used weekly or daily and kept for years, creating high brand recall.
It pays twice. Properly executed, merch is both an ad and a profit center (50–80%+ gross margins are realistic on core items when sourced well). Industry sources and trade press reinforce the revenue upside.
Merch That Pays for Itself—And Then Some
Every product we create is designed to drive revenue, spark loyalty, and make your brand part of your customers’ everyday lives.
What Makes WearHaus Different:
We fully handle end-to-end product management so you don’t have to.
We source premium, collectible products your audience actually wants to wear and use over and over.
We plan strategic drops that build anticipation and deepen loyalty all year round.
We build you a fully utilized marketing channel that feels effortless on your end.
Real Results from Brands Like Yours
When one of our members switched from handling merch in-house to WearHaus, here’s what happened:
9.5x Average Monthly Merch Revenue (from $564/mo → $5,370/mo)
36% Higher AOV ($45.00 → $61.00)
10.61% Average Conversion Rate (vs 2.2% industry average)
37% Repeat Customers (vs 28% industry average)
Zero Returns (due to flawless execution & quality)
How we achieved the results above:
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Each item was designed to align with the customer’s everyday style while staying true to the brand’s identity. We mapped out a year of strategic drops tied to seasons, holidays, and industry events, balancing core everyday items with limited-edition releases.
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Finally, we streamlined production through vetted vendors, boosted profit margins, and optimized the online store with built-in upgrades like upsells and abandoned cart recovery.
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We rebuilt their merch strategy from the ground up, starting with an audience-driven product roadmap. By studying their actual customers—what they buy, wear, and love—we identified the right products and sourced higher-quality versions.
1. Apply
Only a select few brands are accepted each year to join WearHaus.
The WearHaus Way
Our process makes turning your merch into a profit center simple:
2. Strategize
We create a product and launch strategy tailored to your audience.
3. Design & Production
We handle everything for you—design, sourcing, and fulfillment.
4. Launch & Grow
We manage drops, optimize performance, and keep profits high.
This isn’t about selling more t‑shirts.
It’s about building a brand your customers want to collect, represent with pride, and return to—over and over again.
When your merch is done right, it:
Strengthens your community
Creates excitement around every drop
Turns customers into brand advocates
That’s how cult followings are built.
WearHaus Is Invite-Only for a Reason
As a creative partner, we are just as invested in your success as you are.
To keep the quality of membership and results high, we limit the number of new memberships we release each year, and new members are highly vetted.
What we look for in potential WearHaus members:
You’ve built an engaged audience
Your brand identity can translate into must-have merch tailored for your customers
You need an expert partner to run your merch like a business, not a side project