Queer Liberation Not Rainbow Capitalism Tshirt

Queer Liberation Not Rainbow Capitalism Tshirt


Screen printed on a soft black t-shirt, this shirt is meant to start the conversation around corporations profiting off of queer culture for pride month.

Every year when June rolls around, we see corporations dawning the rainbow version of their logo, making rainbow versions of their products, and sponsoring pride events—but what are they doing to help the queer community the rest of the year?

”Isn’t this rainbow capitalism?”
Americano selling these shirts represents the queer liberation of the message—If corporations want to integrate queer culture into their brand messaging, they need to bring in the experts; a.k.a. queer businesses that know a thing or two about our own culture.

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