Americano
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Overhand- OLD

The end-all to DIY marketing

 
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We get it, marketing yourself is hard. Like, organic chemistry hard.

 
 

Spoiler alert—marketing yourself doesn't have to be rocket science. Hell, it's already tough enough to put your ideas out there as a change-making entrepreneur. With an Overhand membership, you can get boutique-quality, cohesive marketing collateral made by talented designers at the top of their game. Signing up is fast (2 minutes or less, we timed it) and shaves down your to-do list so you can focus on what you do best—being a business owner.

With Overhand, it’s like putting your marketing on autopilot.

Here’s how it works:
1. Sign up for a membership.
2. We’ll strategize your marketing needs.
3. Review our personalized recommendation.
4. Sit back & relax, because we’re making your marketing collateral for you.

 
 

Fixed-cost memberships so you can plan ahead



Lightweight

$195/month
3 credits per month
+ 30 min marketing strategy call/month

••

Middleweight

$390/month
6 credits per month
+ 45 min marketing strategy call/month

•••

Heavyweight

$580/month
10 credits per month
+ 1 hr marketing strategy call/month

 
 

Not sure which one is right for you?

Fear not, my friend.

The quiz below helps you decide which membership makes the most sense for your needs.

 
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We've got your branded marketing covered:

Brochures [ 3 credits ]
Business Cards [ 2 credits ]
Display Ads & Banners [ 3 credits ]
Enamel Pins [ 2 credits ]
Event Flyers [ 2 credits ]
Gift Cards [ 2 credits ]
Holiday Cards [ 4 credits ]

Intake Forms [ 2 credits ]
Invitations [ 4 credits ]
Mailchimp Newsletters [ 2 credits ]
Menus [ 2 credits ]
Notebooks [ 3 credits ]
Postcards [ 2 credits ]
Social Media Graphic [ 1 credit ]

Stickers [ 1 credits ]
Thank You Cards [ 4 credits ]
Tote Bags [ 3 credits ]
T-shirts [ 3 credits ]
Web Hosting Migration [ 4 credits ]
Wifi Password Cards [ 2 credits ]
+ More!

Curious to know what Overhand can do for you?

 
 

A real team you can count on

7-day no risk trial

Not sure about it? Test us out for 7 days and see if you like it. If you truly hate it, you can cancel within 7 days for a full refund.

Cancel anytime

No contracts means you can cancel anytime easily. If you cancel after the 7-day trial, you'll still have access to us for the rest of the month.

Real humans

We've been through similar experiences as a growing business; we know that marketing yourself is tough. Your personalized team consists of real, live humans that you get to know on a first name basis.

 
 

Want to talk to a human first?

 
 

FAQ

Do credits roll over?

Yes! Credits roll over up to a year.

What happens if I run out of credits or need more?

If you run out, you can buy more credits individually, or in a credit pack.

What is the turnaround time on these projects?

Each project has a different turnaround time. During your monthly marketing strategy call, we'll recommend a timeline to best accomodate any events or needs you have coming up.

How much does it cost?

Our Lightweight plan is $195/month, our Middleweight plan is $390/month and our Heavyweight plan is $580/month. No hidden fees from us. Some projects have the option to print, host, or license through a third party, which is a separate cost that we'll present to you before making any purchases.

Which plan should I go with?

The higher the demand for your marketing needs, the higher in memership we recommend going. If you only need a few things a month, we recommend the Lightweight membership. If you have a lot of marketing needs done quickly, we recommend the Heavyweight membership. The Middleweight membership is a happy medium between the two.

If I cancel, can I be refunded for unused credits?

No. In this case, it's true if you don't use it, you lose it.

Are there hidden fees?

Not from our services. If your project requires printing, you have the option to print through us and be invoiced separately, or take the files and handle printing yourself. If you'd like to license images, fonts, videos, or other creative works, we can help you do that. We'll give our recommendation and get your approval before buying any licenses or hosting for your company to use.

What if I need branding projects done like logos, websites, or packaging?

Then you're in the right place. Americano (the creators of Overhand) is a brand design studio where branding is our bread and butter. Give us shout at concierge@americano.design and we can talk shop about your specific needs.

Do I own the designs?

Yes! You own the final design. When you approve a project, you can request the source files to keep forever.

Can I talk to a real person before I sign up?

Of course! Click on the button above that says 'Schedule a 15 minute phone call' and pick a time that works the best for you. We'll give you a call where you can get some clarity and peace of mind.

What happens after I sign up?

Our concierge will reach out to you within an hour or less via email to schedule your onboarding call. During the onboarding, we'll do a short meet and greet, have you upload your brand logo files, font files, and any brand guidelines so starting our projects will be as smooth as possible. We'll then schedule your monthly strategy call so that we can automate your marketing needs for you!

Why are you doing this?

To be honest, we were tired of a high barrier to entry for smaller businesses to access high-quality design. Part of Americano's ethos emphasizes inclusivity, and we couldn't be inclusive if only the folks who were in higher economic classes could afford us—so we're sticking true to our word.

Why shouldn't I sign up for this?

Just like dating, creating marketing magic comes down to finding the perfect fit. Americano is an ego-free studio that loves what we do and genuinely wants to see growing businesses succeed with flying colors. If you're high up on the ego horse, you probably shouldn't sign up. If you're looking for a marketing work horse to crank out tons of work for cheap, you probably shouldn't sign up; Overhand is the introduction to a deep appreciation of high-quality marketing that works. If you're a horse...well maybe, sure, sign up.

 
 

Fixed-cost memberships so you can plan ahead



Lightweight

$195/month
3 credits per month
+ 30 minute marketing strategy call every month

••

Middleweight

$390/month
6 credits per month
+ 45 minute marketing strategy call every month

•••

Heavyweight

$580/month
10 credits per month
+ 1 hour marketing strategy call every month

 
 
 
 
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