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Our Story

Americano's Brand Story: It's in our genes


Charlie Poulson, present day.

Charlie's first contract, age seven.

A note from Charlie Poulson, Americano's CEO —

I’ve been branding and running businesses since I was able to dress myself; choosing basketball gear and cargo shorts (ugh) over dresses and skirts.

Personally, I’ve experienced the world in many forms: Midwesterner, soft butch lesbian alumni, three-time Elvis Halloween participant, vintage motorcycle mechanic and enthusiast, temporary Italian, and now Los Angeleno just to name a few. 

This continuous adventure of experience the world as a transman has only furthered Americano’s mission of helping brands and individuals bring their true, authentic messages to life.

Kids truly do the strangest things, and in my case I was no different. I wrote my first contract when I was seven years old that employed my younger brother at my imaginary Pokemon drawing firm for a whopping $5/month. I would spend my days making and remaking various forms of packaging and designing layouts as a kid, eventually going digital and owning my first copy of Photoshop around age thirteen. 

My goal for every project is to provide fearless, high-quality branding and design that never chooses safe over real.


All signs pointed to Americano

Charlie at "work" in a suit and tie, recreating VHS packaging.

Charlie's household newspaper, age eight.

Charlie as a kid, with basketball gear of choice.


How Americano Came to Be
— Present Day

Americano was born in the belly of New York City; within the walls of a bland freelance cubicle in one of the biggest advertising agencies in the world. Charlie Poulson, Americano’s CEO, knew that there had to be a better way to blow through $2M than on a client’s helicopter arrival, branded carpets for an hour-long meeting, and really, really nice cheese plates. (True story) So, in 2014 he created Americano to use his big-brand knowledge and apply it to growing business.

After years of searching for a Unicorn—a.k.a. someone who is both a designer and a developer—Charlie and Erin crossed paths at a coffee shop that couldn’t be named more perfectly for the hardworking duo: Go Get ‘Em Tiger. With the final puzzle piece in place, Americano was moving full steam ahead as a one stop shop to incubate and accelerate brands.

Together, Erin & Charlie lead a lean and curated team of brand experts who are in the top 10% of their fields.