Americano

GAP — Share Your Gift

The situation —
In a world of excess, GAP needed to find a way to stand out to drive sales for the 2015 holiday season.

The solution —
An out-of-home (OOH) campaign, created alongside Untitled Worldwide, spanned across New York City and Los Angeles that encouraged holiday shoppers to share their gift; creating priceless memories in the comfort of a GAP holiday sweater. The campaign consisted of color blocking and an actual glitter applied to billboards, providing a double take on the traditional printed advertising.

The bottom line —
Our lean & agile team is capable of handling large-scale projects in numerous locations with consistency and ease.

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