Americano worked with Untitled Worldwide to create mechanicals for Gap's Holiday 2016 OOH campaign. We created the InDesign files to twelve different print vendors specifications and laid out design elements from Gap's brand guidelines. Overall the project contained 70 different mechanicals, including a glitter substrate. Billboards, bus shelters, a subway station domination, painted buildings and barricades were covered in New York City and Los Angeles with location tagging.
Takeaway: Our lean team is capable of handling large-scale projects in numerous locations with consistency and ease.