The situation — In a world of excess, GAP needed to find a way to stand out to drive sales for the 2015 holiday season.
The solution — An out-of-home (OOH) campaign, created alongside Untitled Worldwide, spanned across New York City and Los Angeles that encouraged holiday shoppers to share their gift; creating priceless memories in the comfort of a GAP holiday sweater. The campaign consisted of color blocking and an actual glitter applied to billboards, providing a double take on the traditional printed advertising.
The bottom line — Our lean & agile team is capable of handling large-scale projects in numerous locations with consistency and ease.
Client: GAP Location: Global Website:www.gap.com Service: Multi-city advertising campaign layout design & file print production