Americano

CallText — The Trusted Platform

The situation —
CallText is a customer relationship management (CRM) platform that caters specifically to smaller businesses. The sheer number of CRM platforms that exist out there is overwhelming, and a platform to keep the cash flow coming for a small business is a lifeline they depend on.

The solution —
Americano designed an approachable brand identity that communicated trust and simplicity. By having a professionally designed identity, CallText was able to increase their brand equity, creating the opportunity to charge slightly more than the competition for their quality service.

The bottom line —
Americano’s creative strategy cuts through the noise of competition by designing brand identities backed by research and positioning.

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