The situation — CallText is a customer relationship management (CRM) platform that caters specifically to smaller businesses. The sheer number of CRM platforms that exist out there is overwhelming, and a platform to keep the cash flow coming for a small business is a lifeline they depend on.
The solution — Americano designed an approachable brand identity that communicated trust and simplicity. By having a professionally designed identity, CallText was able to increase their brand equity, creating the opportunity to charge slightly more than the competition for their quality service.
The bottom line — Americano’s creative strategy cuts through the noise of competition by designing brand identities backed by research and positioning.