These days it’s more valuable than just about anything else to have a brand identity that speaks to your customers on a human level.
Why? Because it’s in our nature to empathize and relate to other humans. It’s why we gravitate more towards stories that we think will relate to us. It’s why particular ads catch your eye. It’s why consumers choose the brands that share the same values.
We get down to the core of a brand by getting to know your business on a personal level.
Every brand identity project starts with in-depth discovery sessions* that unearth the root of your business problems—even ones you didn’t know existed.
*In fact, some of our clients call this business therapy and they love it.
Our proposals detail how we would approach the task at hand and creatively solve your current business issues. We curate each brand identity project with exactly the right deliverables your business needs—we’re no ‘one-size-fits-all’ shop.
During our brand identity projects, we take a brand through our sensory exercises to understand and translate what a brand would see, smell, feel, taste, and sound like as a human.
We’re firm believers that design is only as good as it is accessible.
When we execute a brand identity, we make sure that you’re able to use your deliverables in a format you’re already familiar with; no more fumbling through Photoshop to make a text edit.
Each brand identity project also concludes with a team training and reference guide to ensure that everyone is on board and comfortable with using your sweet new assets.
“The Americano team is a creative powerhouse. I'm well aware we were a very picky, probably obnoxious at times, client but Charlie kept with us throughout the entire process. And man did his vision come to life. We now have a gorgeous, distinctive brand aesthetic that a legitimate head turner. Americano took the time to really get to know our vision. They worked around our schedules and did a great job of driving and managing the development process. You cannot go wrong with Americano!”
— Kyle Block
Managing Partner at Gradient Metrics
“Americano has been a hugely valuable asset for a new project we are building in the beverage alcohol space—serving as a creative partner across the range of market research, solid insights into the cultural design reference, and quality creative output most importantly. Would highly recommend working with them!”
“We all know that a brand is much more than a logo however, having that visual identity is important to associate the feeling that a brand portrays. When I came to Americano, this is where we were stuck, because we had no visual identity and after working with Charlie through the Brand Intensive, he absolutely stunned us with a visual identity that said more than we ever could through color, style and design.”
— Victor Vento,
Chief Messenger at Ventobot