Bedell Cellars is a pioneering, family-owned winery in the Long Island wine growing region, dedicated to quality and creativity. In collaboration with Athletics and Berliner Benson, the task at hand called for Bedell's brand to be re-imagined in a consistent and tasteful manner. Our specific role was to redesign the brand's wine labels in a way that was flexible for multiple types of wine and translated beyond the packaging. We also created the early version of the logo, then finalized by the team. Select photos via Athletics.
Takeaway: Americano can increase your brand equity to match the high-quality product or service your business offers.