The situation — Bedell Cellars was swiftly bucking the notion that good wine doesn’t come from Long Island by producing high-quality wine on a family-run vineyard in North Fork. All they needed was the brand identity and consistency to reflect their attention to detail and put them on a level playing field.
The solution — Consumers decipher wine quality based on their perceptions like price, professional recommendations, or the label itself. Combining the three decision points, we created a high-quality brand identity that would get the attention and recommendation of professionals and justify a bottle price increase without changing the production process Bedell had in place already.
As a result, an average bottle cost went from $35/bottle to $55/bottle, setting a clear return on investment for the design project and a growing increase in brand equity. Bedell Cellars wine was also served at Obama’s inaugural luncheon and is the official wine of MoMA.
The bottom line — Americano can increase your brand equity to match the high-quality product or service your business offers.