Adidas — I am not a Superstar

Adidas wanted to re-launch their iconic Superstar shoe to re-establish its cultural relevance. Working with Johannes Leonardo and Caviar Content, we dared to re-define what a Superstar means in today's culture.

For a global campaign, the goal was to create attention demanding pieces that were malleable across different formats. Specifically, we proposed design moves such as using the shoe stripe details to divide the call to action and photographs, using actual handwriting of those featured, and a flexible layout of contents. These moves stayed true to the campaign's concept to reject the norms of advertising seen before.

Takeaway: Americano puts the future forward—we make flexible designs with strong concepts.

Adidas Superstar Layout Portrait Headline PW 48S.jpg