Americano
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About

We do more than “just a logo”

 

Americano is design with depth.

We believe, and know to be true, that great design incorporates cultural know-how and diverse perspectives; the perfect balance of substance and unprecedented style.

Over the years we've shared our expertise with these fine folks:

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We help companies build & grow humanistic brands.

 

Gone are the days of slapping together a logo, some colors, a few fonts and calling it a brand. Today, folks need brands that they can relate to on a personal level and identify with. Take Lyft & Uber for example—not that we’re picking favorites, but clearly one of these is more personable than the other. Americano is a collective of the top branding experts here to demystify the branding uncertainty by guiding you through our Human Branding Process.

We genuinely love what we do: from being honorary experts in a plethora of different industries, a day at Americano is never a repeat. Our tenacity, patience, and respect fuel us to figure out even the most complex problems. We go all in, even if it is just to get us speaking your industry lingo.

With us, you get a dedicated team of experts that flourishes on new and unique problems. We love to see our clients succeed and grow alongside with them. From solopreneurs to Fortune 500 companies, Americano works independently, or as a plug-in to accelerate an existing marketing team already in place.

 
 

We’re not the horn-tooting type, so we’re lucky that our clients are our biggest fans and shred into a solo for us:

“Americano has been a hugely valuable asset for a new project we are building in the beverage alcohol space—serving as a creative partner across the range of market research, solid insights into the cultural design reference, and quality creative output most importantly. Would highly recommend working with them!”

— Pete Nevenglosky
Co-Founder & CEO at Avuá Cachaça and Svöl Aquavit

“We all know that a brand is much more than a logo however, having that visual identity is important to associate the feeling that a brand portrays. When I came to Americano, this is where we were stuck, because we had no visual identity and after working with Charlie through the Brand Intensive, he absolutely stunned us with a visual identity that said more than we ever could through color, style and design.”

— Victor Vento,
Chief Messenger at Ventobot

“The Americano team is a creative powerhouse. I'm well aware we were a very picky, probably obnoxious at times, client but Charlie kept with us throughout the entire process. And man did his vision come to life. We now have a gorgeous, distinctive brand aesthetic that a legitimate head turner. Americano took the time to really get to know our vision. They worked around our schedules and did a great job of driving and managing the development process. You cannot go wrong with Americano!”

— Kyle Block
Managing Partner at Gradient Metrics

 
 

Packages

Overhand

When you’re tired of using the same old templates for flyers and business cards—come see us for your tailored marketing strategy and promotional materials every month on a subscription basis.

 

Brand Conditioning

If you think you “just need a logo” or “just need a website,” start here. Think of a Brand Conditioning like a diagnostics for a car making a weird “chirrrrr” noise you’ve never head before. Best for companies that need a change, but aren’t completely sure what it is or where to start. We jump right in with a 2 hour session where we ask the tough questions and get to the bottom of the real issues you’re having. Afterwards, we present a full brand solution & plan for your company that saves you from wasting time and money on solutions that don’t turn results.

 

Brand Intensive

A full-on brand identity project that doesn’t mess around—this is where humanistic brands are made. We develop a brand concept, content strategy, identity, guidelines, website, and everything else you’d need to run your business with a cohesive and one-of-a-kind brand identity. Our Brand Intensive starts with a 2-hour Brand Conditioning to understand your business and personality like nobody else. After a week of formulating, we come together during a 1-3 day intensive and present your fully-functioning and ready to go brand identity. During the intensive, we’ll get you and your team familiar with your new identity through training on consistent and solid implementation. You’ll even have the chance to make on-the-spot edits if something doesn’t feel quite right to you. After you make a triumphant Brand Intensive finish, you’ll have all the files and know-how to successfully launch (or re-launch) your company. Spots are limited and awarded to folks who have completed our initial application.

 

Brand Management

After an Americano Brand Intensive, companies are eligible for Brand Management—where we go into your own systems and implement your new brand identity down to every detail. Each Brand Management retainer includes a complimentary Overhand membership for monthly marketing strategies and promotional materials. Under Americano’s Brand Management, we include tailored solutions for brand launches and ongoing design, copywriting, and web support.

 
 

Individual Services & Offerings:

Digital & Print Design

We do it all, big and small: from promotional flyers to full-scale multi-city OOH advertising campaigns.

 

Naming


We generate names that embody your business, its offerings and unique personality.

Brand Identity Development

Fueled by strategic research, we craft rich visual identities that convey the essence of your brand in a way that generates buzz and drives affinity.

 

Content Creation & Curation

Give us a feeling or vibe, and we’ll curate and create visuals that evoke specific brand values. From mood boards to Spotify playlists to social media posts.

Art & Creative Direction

Sometimes you just need a fresh eye to re-imagine your product. We create and unify your brand visuals through photography to evoke a specific vibe you’re looking to clearly convey.

 

Creative Technology


We don’t just make things pretty; we make them work. Our full-stack creative technology solutions have you covered from websites to e-commerce to apps. We create well-oiled engines of integrated technologies so you can focus on the tasks that matter.

Brand Strategy


The backbone of branding, we get in deep to find the most unique part of your business and form a strategic foundation that informs every business decision.

 

Social Media & Marketing

Deploy your new creative brand through social media channels and marketing platforms so your ideal customers can find you.

 

Need something small, like a brochure or flyer?
Check out our boutique marketing membership, Overhand.

 

Questions?
Schedule a quick 15-minute chat with our team to get some clarity.

 
 
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